David Demarest is the Communications Director for the Tourism Development Council in Walton County. The Walton County TDC obviously couldn’t know what to anticipate from a post COVID travel season but are pleasantly surprised that it doesn’t seem to be slowing down any time soon. Demarest said normally there is a sharp drop in tourism at the end of August, but that was not the case this year.
“If you look at the last 90 days, for instance, we are up about 17% during that time frame,” said Demarest. This organic expansion of the vacation rental season could have lasting positive effects. “That is really what we really aim for,” said Demarest. “We don’t need more people to come during the summertime. We try with all of our marketing to get more people coming in the winter and the late fall months.”